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“NFL goes after Gen Z fans by courting creators on YouTube,...

Mike Lewis, professor of marketing

“Once the plucky underdog, the Kansas City Chiefs have become the...

“America’s Team? Like it or not, the Dallas Cowboys still hold...

“Trump’s ‘Front Row Joes,’ superfans and the obsession, explained,” USA Today

Mike Lewis, professor of marketing

“Alexi Lalas keeps tweeting Maga propaganda. Does it matter?” The Guardian

Mike Lewis, professor of marketing

“Hats, jerseys and jackets, oh my! How the World Series is...

Mike Lewis, professor of marketing

“Why Green Day is rereleasing one of its iconic albums on a Teddy...

“The WNBA’s challenge: How to translate the Caitlin Clark hype into...

football players usa today

“Gen Z doesn’t care about sports. That’s part of a bigger...

Mike Lewis, professor of marketing

“The Dodgers gave Shohei Ohtani $700 million to hit and pitch...

Taylor Swift - football game - Bloomberg article

“The NFL Needs More Than Taylor Swift to Win Gen Z,”...

“Taylor Swift’s ‘open invitation’ from the NFL: A Hail Mary pass...

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