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Coffee with…Michael Lewis and Michelle Andrews

For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.

Knowledge Creation: A look at current faculty research

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...

Goizueta in the News: Jan. 21, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review...

Does Appearance Play a Role in Elections?

Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance. Lewis has...