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When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....
A new study in the Journal of Marketing shows that the effects of anti-smoking interventions vary significantly across brands.
A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.