Tag: Michael Lewis

Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional "March Madness." For this NCAA Men's Basketball Tournament,...

The following is a guest commentary from Goizueta marketing professor Mike Lewis. As NFL owners and players continue their negotiations on a new collective bargaining...

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review...

Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance. Lewis has...