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Home Tags Michael Lewis

Tag: Michael Lewis

“As schools face calls to drop Native American mascots, some could...

April 19, 2023
The Ringer image

“The Uncomfortable, Messy Truth of Watching This NFL Season,” The Ringer

February 6, 2023
Mike Lewis, professor of marketing

“What’s behind Liberty Media’s spinoff of the Braves?” Yahoo

December 16, 2022
Mike Lewis, professor of marketing

“FTX made massive sponsorship deals with sports leagues and star athletes...

November 9, 2022

“‘How do I watch the NFL on Amazon?’ It’s going to...

September 14, 2022

“NCAA Hoops Leagues Grapple With Unequal Pay for Women’s Refs,” U.S....

August 5, 2022

“The Masters: The Ins And Outs Of Sponsoring A Logo-less Event,”...

April 8, 2022
The Washington Commanders rebrand costs millions, but could save the franchise

“The Washington Commanders Rebrand Costs Millions, but Could Save the Franchise,”...

February 2, 2022

Are American Fan-Based Businesses at Risk for Decreased Revenue?

January 5, 2022
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor of...
Mike Lewis

“Column: Baseball can’t afford another extended labor dispute,” ESPN

December 3, 2021
Goizueta Effect

Goizueta Effect Podcast: Sports Fandom: Diehard or Dying?

November 3, 2021

“World Series Facts for 2021 – Astros vs Braves,” WalletHub

October 27, 2021
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