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Researchers: Higher cigarette tax can direct users to more danger

Work done in part by Goizueta's Mike Lewis shows increasing cigarette taxes pushes some consumers to products with more nicotine.

Season start not the only point of NFL relevence

"...said social media has been the jet fuel of fans' year-round demand for all things NFL. Even when there's bad news, there's just more to talk about, according to Mike Lewis, who teaches marketing at Emory University."

Vikings in solid position in fan equity rankings

The Minnesota Vikings -- and their fans -- are certainly pleased by the team's placement in the recent fan equity rankings released by Manish Tripathi and Mike Lewis.

Emory professors release third NFL “fan equity” study

For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.

Emory basketball team, students work with Atlanta Dream

On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.

Goizueta profs evaluate draft efficiency following 2015 NFL selections

For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.

Knowledge Creation: A look at current faculty research

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...

Lewis: Curry should take advantage of hype while it lasts

Via International Business Times: Most experts believe Curry will win the award, which will likely be announced during the second round of the NBA playoffs....

Do more negative headlines affect the NFL?

A slew of negative press including domestic violence arrests, player brain injuries and -- most recently -- a possible cheating scandal has not affected...

Tripathi shares data to highlight NFL fan angst

Fans of the NFL's Washington Redskins are no strangers to frustration. The team enters Week 16 of the 2014 season with a 3-11 record...
Cobb Co. Stadium Rendering (via Atlanta Braves)

MBA students examine financing plans for new Braves stadium

Next week the Atlanta Braves plan to host a groundbreaking ceremony for a new, $622-million stadium scheduled to open in 2017. The team’s new home...
The Garnet and Gold Guys

Goizueta faculty release 2014 college football fan equity ranking

Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday. From the ESMA release: Our approach...