Tag: Michael Lewis
Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor of...
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....
“Key Policy Considerations for Reducing Public Consumption of Vice Products,” AMA
A new study in the Journal of Marketing shows that the effects of anti-smoking interventions vary significantly across brands.
