Tag: Molly Epstein
BBA Students Develop Targeted Marketing Strategies for Start-Up Mental Health App
The Business Communications Strategy course is designed to introduce students in Goizueta’s undergraduate BBA program to the skills necessary to prepare and deliver an...
Purpose-Driven Teacher Drives Social Growth in High School
Business plays a big role in social change, says Ian Wang 21BBA. As a young, sock-selling entrepreneur, he paid attention to business dynamics, but...
Mercedes-Benz USA Gains Goizueta Student Gen Z Insight in Business Communication...
Each year, BBA students at Goizueta participate in the “BComm” course designed to strengthen their communications techniques and introduce them to the skills required...
Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers
Six teams of BBA students
in the Business Communication Strategy or “BComm” course acted as communication
strategy consultants for Cricket Wireless, an Atlanta-based
subsidiary of AT&T with...
BBA students pitch communication strategies to SurveyMonkey
Goizueta’s Business Communication Strategy class offered in the BBA program is centered around a case study competition. This semester, students focused on data analysis and collection as they developed communication strategies for SurveyMonkey.
BBA students enhance communication strategy with Mercedes-Benz USA class project
When passersby recently walked through Patterson Green, it was hard to miss two unusual items resting on the lawn. Two lavish Mercedes vehicles visited Goizueta caused onlookers to slow their step and snap a few photos. While the cars added a unique touch to the green, they were actually serving a larger purpose.
