Tag: Faculty Research
Ad-blockers Shave $14.2 Billion off Consumer Spending, Says New Research
Digital advertising is big business. So big, in fact, that it is well on track to become the most dominant form of advertising.
Estimates suggest...
Post-Financial Crisis: How Well do Mutual Fund Stocks Fare?
Following the global financial crisis in 2008, the assets of passively managed mutual funds have ballooned, while the market share of actively managed funds...
Why Companies Invest in Local Social Media Influencers
Goizueta faculty members Vilma Todri, assistant professor of Information Systems & Operations Management, Panagiotis (Panos) Adamopoulos, assistant professor of Information Systems & Operations Management,...
You’ve Built a Racially Diverse Team. But Have You Built an...
Emory Business is pleased to share the following op-ed that appeared in Harvard Business Review by Jill Perry-Smith, Goizueta Foundation Term Chair, professor of...
The Case for Career Advocates: An Organization Is Not a Meritocracy
"This blog post is the first in a three-part series that summarizes the key messages I deliver to my students, in the hopes that...
Will a Collaborative and Diverse Workforce Improve Business Operations? Yes.
Diversity in all of its forms remains something that is not yet entirely understood both in business and academia. We don’t fully know what...
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....
Why Working-class Americans Struggle to Make It (and why it matters)
Social class has a significant role to play in career success in the United States. A growing body of research is shedding disquieting light...
Goizueta Business School Partners with the LGBTQ Institute on Survey
After the Marriage Equality Act passed on June 26, 2015, many people thought the legalization of same-sex marriage was the ultimate victory for LGBTQ...
Data and Analytics Make Things Tick in Business
When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest and talent...
Knowledge Creation Spring 2021
Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...
#GoizuetaKnows: It’s Equal Parts Marketing, Equal Parts Wall Street
Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new data, astute...
