Tag: Faculty Research

Why does one piece of online video content perform better than another? Does it come down to its relevance, production values, and posting and sharing strategies?...

When determining a fair valuation for a company—especially in anticipation of an initial public offering (IPO)—investors often rely heavily on “top down” approaches focusing primarily on...

When you’re browsing the internet for something to buy, watch, listen to, or rent, chances are that you will scan online recommendations before you make your...

When the COVID-19 pandemic led countries all over the world to lock down their economies in early 2020, there was an unprecedented global shift to teleworking...

Imagine this scenario. You’re out of coffee but with the click of a button or a simple voice command, you reorder a two months’ supply...

Research tells us that firms with diverse workforces generally outperform those that do not. And in recent years, corporate America has taken significant strides towards greater...

Hospitals and healthcare organizations in the U.S. spend $1.5 billion on advertising every year. It’s a topic that provokes lively debate and a certain amount of controversy. Medical bodies,...

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...

Healthcare delivery is a relatively untapped area in terms of academic investigation. This is perhaps a little surprising given the breadth of dimensions it...

When it comes to teaching, there are several philosophies and words of advice professors give their students. And for Usha Rackliffe, associate professor in...

Firms invest in various things: bonds, stocks or other assets—new stores, new premises or even other firms. And they do so to earn maximum value from...

Conventional wisdom has it that innovation is very much a team sport. To create a breakthrough innovation that is vastly more successful than its predecessors, you need...