Learn How to Calculate the ROI of a Social Media Campaign with the Co-Authors of How to Make Money with Social Media at book signing this Thursday, Jan. 27 at 6 pm at Barnes & Noble @ Emory.

Join Emory University’s very own Dr. Reshma Shah and Jamie Turner, co-authors of How to Make Money with Social Media, as they explain how to measure the ROI of a social media campaign. In addition, Shah and Turner will discuss the three categories of social media measurement that all businesspeople should know. They’ll complete their book signing by discussing the future of social media and its convergence with mobile media.

If you’re ready to take a deeper dive into social media, then Shah and Turner’s appearance is one you won’t want to miss.

Date: Thursday, Jan. 27
Time: 6 pm
Where: Barnes & Noble @ Emory, 1390 Oxford Road, Atlanta, GA 30322