Tim Halloran, Executive Director of the Emory Marketing Analytics Center Initiative and marketing instructor will speak at Thursday's open house. PHOTO: Allison Shirreffs

Goizueta Business School’s Executive MBA Program will host an open house Aug. 18.

Those interested in the program are encouraged to attend to gather information on the admissions process and get a feel for the structure of both the weekend and modular formats.

Sign-in for the Open House program begins at 6:30 p.m. Aug. 18 at Goizueta Business School (map). Those planning to attend are asked to RSVP, here.

LIVE WEBCAST (6:45 p.m.)

Representatives of the Executive MBA Program are schedule to speak as are members of the admissions department, alumni and current students of both EMBA programs.

Executive Director of the  Emory Marketing Analytics Center Initiative (EmoryMAC) and Adjunct Instructor of Marketing Tim Halloran will also lead a discussion.

Halloran joined Goizueta in the fall of 2006 and brings a practitioner approach with significant experience in the areas of brand management and new product development. He has built and directed some of the world’s largest brands, with more than 18 years of strategic consumer marketing, advertising  and new product development experience.

Prior to joining GBS, Halloran spent more than 10 years at the Coca-Cola Company working on such key initiatives as the national launch of POWERADE and its sponsorship of the Olympics, development of Dasani bottled water, development of Coke’s first Internet marketing initiative with his work on Cherry Coke and the overhaul of Coca-Cola’s U.S. tea strategy. Prior to Coca-Cola, Tim spent time at Nielsen Marketing Research.

Halloran teaches Brand Management and New Product Lab in the BBA, MBA and Executive MBA programs. He has also been featured as a brand expert on numerous radio and television outlets as well as in USA Today, the Wall Street Journal and Businessweek.