David Schweidel, associate professor of marketing at Emory University’s Goizueta Business School, is slated to speak at the Consumer Analytics and Industry Applications Conference at the University of Delaware, on Dec. 6, 2013. The conference, hosted by the Institute for Financial Services Analytics, a joint institute between the Alfred Lerner College of Business and Economics and the College of Engineering, will focus on gaining insights from consumer behaviors and shopping patterns through the use of consumer transactional data. Such insights can be helpful in developing meaningful segments and better product offerings and services.
Schweidel will speak about customer analytics and customer centricity, touching on how the prevalence of data allows for more tailored marketing efforts on the part of organizations. He will also cover how the extent of investments in customer relationships should be linked to what organizations can expect individuals to do in the future.
Click here, to read more about the conference.
About David Schweidel
David Schweidel joined the Goizueta Business School faculty in 2012. His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation. His current research explores the use of social media as a means of marketing intelligence. His research has appeared in publications including Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing