Snapshot: Lieutenant General (Ret.) Keen shared with Emory Business, “The photo above, taken with Tony Kimbrough [front row, third from left between Keen and Beaty], is with all the other Goizueta Alumni that work at ISG/SpendHQ that were in the office this morning.” Keen noted Beaty’s commitment to recruiting and admissions efforts for Goizueta BBAs and MBAs. “He has a growing group of Goizueta alum! Tom has a great story and demonstrates through actions and values of the organization how they can serve others and make a difference in society and business.”

“As we approach Veterans Day, I wanted to share with you how Goizueta alumni are creating a positive impact in supporting veterans,” writes Lieutenant General (Ret.) U.S. Army Ken Keen. Keen serves Goizueta as associate dean for leadership development and senior lecturer of Organization and Management. “I had the honor to be part of a ceremony where MBA alum Tom Beaty 97MBA, Founder and CEO of ISG and SpendHQ, donated $20,000 to the Veterans Empowerment Organization, which was founded in 2008 to address the lack of services available to homeless veterans in Atlanta.”

Keen shared that “this donation honored the nonprofit Witness to War, that Beaty founded in 2001 with the mission to ‘Preserve, Honor, and Educate’. They just recorded their 3,000th interview of a combat veteran with Tony Kimbrough, who is the CEO of the Veterans Empowerment Organization.”

Snapshot: Lieutenant General (Ret.) Keen shared with Emory Business, “The photo above, taken with Tony Kimbrough [front row, third from left between Keen and Beaty], is with all the other Goizueta Alumni that work at ISG/SpendHQ that were in the office this morning.” Keen noted Beaty’s commitment to recruiting and admissions efforts for Goizueta BBAs and MBAs. “He has a growing group of Goizueta alum! Tom has a great story and demonstrates through actions and values of the organization how they can serve others and make a difference in society and business.”
Tom Beaty 97MBA
Photo Credit: Insight Sourcing Group

The Witness to War Foundation, a nonprofit 501(c)(3), was founded in 2001 by Atlanta-based entrepreneur Tom Beaty. The Foundation is dedicated to capturing the stories of individual combat veterans. The organization’s storytelling focus is made clear on its website, “It is about the ‘foxhole’ or ‘windshield’ view of combat as seen by the soldiers, sailors, and airmen who experienced it. It is about the fear, the emotions, the training, and the previously untapped wells of personal courage that enabled ordinary individuals to survive, and in some cases thrive, under extraordinary pressures and almost unimaginable danger.”

The Witness to War Foundation is dedicated to understanding, as much as possible, what it was like to ‘be there’ and is committed to preserving the oral histories of combat veterans and has recorded a total of 8,081 videos to date.

Watch video recordings of Lieutenant General (Ret.) Keen as he reflects on the importance of mentors in his career, beginning with the ROTC instructor who talked him into going to Ranger school while still in college. When he retired from the Army, he found a way to carry this forward at Goizueta Business School.

We offer insights from Emory University's Goizueta Business School. EmoryBusiness.com is an extension of a long-standing print publication of the same name.