It’s not every day a research paper sparks a stock sell-off on Wall Street. The reverberations began shortly after Daniel McCarthy, assistant professor of marketing, and his co-author Peter Fader,… Read more »
At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.
eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta Business School.
Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.
It might be surprising to some that accounting is essentially the underpinning of finance. It’s also the basis for the extensive research of llia Dichev, the Goizueta Foundation Chair in Financial Reporting.
Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge.
Goizueta Professor of Accounting Karen Sedatole and colleagues from University of Missouri and College of William and Mary have published a study looking at the role of calibration committees in performance evaluation system.
For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.
Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.
Assistant Professor of Information Systems & Operations Management Ruomeng Cui helps answer three questions when it comes to shopping on Super Saturday.