A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.
Assistant Professor of Information Systems and Operations Management Ruomeng Cui talks with INFORMS about what happened when Alibaba lost access to one of its shipping service for nearly 48 hours.
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
When does display advertising cross the threshold from effective to annoying? Assistant Professor Vilma Todri and colleagues say it depends on where the consumer is in the sales funnel (among other factors).
Assistant Professor of Gonzalo Maturana and colleagues find that leaders that cheat at home are more likely to cheat at work.
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
Professor of Accounting Kathryn Kadous and two other professors were recently named recipients of the Deloitte Foundation Wildman Medal Award by the American Accounting Association for their paper, “Audits of Complex Estimates as Verification of Management Numbers: How Institutional Pressures Shape Practice.”
Once again Goizueta played host to a bevy of conferences, forums and summits, drawing students, scholars and business leaders to campus to make connections and enhance learning.
Professor of Accounting Kathryn Kadous and colleagues have received grants from The Center for Audit Quality to continue research on artificial intelligence.