For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.
EDITOR’S NOTE: This piece was originally published in The Wall Street Journal. … We found that women weren’t penalized for assertiveness that was expressed through nonverbal means—such as through expansive bodily[…]
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like customers, with extreme care. His research[…]
Jill Perry-Smith, associate professor of organization & management, began her career as a civil engineer, which would seem a far cry from her current role as an academic and researcher in the field of organizational behavior.
Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.