There is something about the ease with which Jagdish Sheth engages an audience that makes him a consummate lecturer and teacher. The chaired professor of marketing enjoys nothing more than… Read more »
Trading regularity and fund performance Do funds make more when they trade more regularly? Yes, says research by Jeffrey A. Busse, associate professor of finance, but it depends on the… Read more »
The Laney Graduate School and Goizueta have recently established the Allison Gilmore Fund for Business Doctoral Education.
A new crop of professors has arrived this fall, commending the culture of inclusion, diversity and collaboration on campus and eager to work with Goizueta’s friendly students and the collegial,… Read more »
It’s not every day a research paper sparks a stock sell-off on Wall Street. The reverberations began shortly after Daniel McCarthy, assistant professor of marketing, and his co-author Peter Fader,… Read more »
At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.
eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta Business School.
Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.
It might be surprising to some that accounting is essentially the underpinning of finance. It’s also the basis for the extensive research of llia Dichev, the Goizueta Foundation Chair in Financial Reporting.
Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge.