In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
When does display advertising cross the threshold from effective to annoying? Assistant Professor Vilma Todri and colleagues say it depends on where the consumer is in the sales funnel (among other factors).
Assistant Professor of Gonzalo Maturana and colleagues find that leaders that cheat at home are more likely to cheat at work.
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
Professor of Accounting Kathryn Kadous and two other professors were recently named recipients of the Deloitte Foundation Wildman Medal Award by the American Accounting Association for their paper, “Audits of Complex Estimates as Verification of Management Numbers: How Institutional Pressures Shape Practice.”
Once again Goizueta played host to a bevy of conferences, forums and summits, drawing students, scholars and business leaders to campus to make connections and enhance learning.
Professor of Accounting Kathryn Kadous and colleagues have received grants from The Center for Audit Quality to continue research on artificial intelligence.
Professor Dan McCarthy suggests the big drop in Wayfair’s stock is no surprise given how much the company—and others like it—must spend to keep subscribers.
#goizuetakudos to PhD alumnus O. Cem Ozturk, now at Georgia Tech for landing on the Poets&Quants 40 Under 40 professors list.