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Lewis examines venture capital risks, rewards and the role of networks

Startups are risky and, as most entrepreneurs will tell you, not for the faint of heart. But the lure of success is strong. The startup...

Diwas KC on healthcare operations and improvements

Goizueta’s Diwas KC is committed to finding solutions for hospital operations that could translate into real improvements in terms of cost management. Here are...

Williams: Assertiveness comes with a price

EDITOR'S NOTE: This piece was originally published in The Wall Street Journal.  ... We found that women weren’t penalized for assertiveness that was expressed through nonverbal...

Lewis on the good — and potential harm — in loyalty...

Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...

Longhofer examines business, climate change

Climate change. The UN international treaty on climate change dominated the headlines in 2017. President Trump caused consternation for some, celebration for others, when in May...

Hamilton explores mindsets of consumers

Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...