Coauthored with Mona Sinha and Reshma Shah, associate professor in the practice of marketing, Professor of Marketing Jagdish Sheth’s new book, Breakout Strategies for Emerging Markets, demonstrates how companies can… Read more »
A new video published by Goizueta’s Jagdish Sheth discusses the economic factors that caused many United States citizens to vote for Donald Trump in the 2016 presidential election.
March 2017 saw another worthy batch of PhD students awarded the Sheth Fellowship. Sponsored by Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, and his wife, Madhuri Sheth, the $1,000 award provides much-needed funds to doctoral candidates who pass their comprehensive exams.
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business…. Read more »
The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, by Colin Shaw and Ryan Hamilton (Palgrave Macmillan). Shaw and Hamilton, who is an associate professor of… Read more »
“The Sheth Fellowship allowed me to fund the experiments I conducted in completing my dissertation,” says Jane Thayer 08PhD. “It was important that I was able to structure a payment… Read more »
Meera Shankar, India’s ambassador to the U.S., recently delivered the keynote address at Emory University’s Emerging India Summit, offering a panoply of reasons for why India matters—to the U.S. and… Read more »