Tag: Marketing
#GoizuetaKnows: It’s Equal Parts Marketing, Equal Parts Wall Street
Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new data, astute...
Goizueta Faculty Recognized with Awards for Excellence, Dedication over Past Year
Each year, Goizueta Business School honors faculty members for their dedication to and leadership in academic excellence in teaching, content development, experiential learning, scholarly...
Does Electoral Campaign Advertising Actually Work?
When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
“Key Policy Considerations for Reducing Public Consumption of Vice Products,” AMA
A new study in the Journal of Marketing shows that the effects of anti-smoking interventions vary significantly across brands.
“Here’s why Amazon’s global expansion won’t come easy,” TechTarget
Amazon would like to strengthen its global footprint, but the company faces challenges today that did not exist in its formative years.
“Businesses Affected by COVID,” 11Alive
Assistant Professor Dan McCarthy shares how businesses were impacted in 2020 and the consumer standpoint.
Do Anonymous Ghost Kitchens Actually Prepare Meals for Your Family?
Top restaurants and entrepreneurs are opening “ghost kitchens” for delivery only in a neighborhood near you.
Craving
Korean cheesesteak or a veggie burger deluxe with...
Research Reveals Shared E-Scooter Systems Can Generate Significant Positive...
ATLANTA, March 11, 2021 – New
research examining the economic impact of micromobility on local
economies found shared e-scooter systems created an estimated $13.8 million in
additional sales across 370...
