Tag: Marketing

In an impressive display of scholarly muscle, Anthony Koschmann 16PhD, assistant professor of marketing at Eastern Michigan University, won first place in the Research Division at the annual Broadcast Education Association conference in Las Vegas and was selected to be the US representative at the International Marketing Trends Conference in Madrid, Spain, where ten other countries were also represented, including France, India, Germany, and New Zealand.

March 2017 saw another worthy batch of PhD students awarded the Sheth Fellowship. Sponsored by Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, and his wife, Madhuri Sheth, the $1,000 award provides much-needed funds to doctoral candidates who pass their comprehensive exams.

Marketing professor Sandy Jap became the first recipient of the Sarah Beth Brown Professorship in Marketing.

John Brown grew up on a working farm in western Tennessee. Born during the Great Depression, the lessons he learned as a child “really...

Associate Professor of Marketing David Schweidel spoke with the Atlanta Journal Constitution recently on personal social media use in sensitive professions, like nursing. It is of...

Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.

Associate Professor of Marketing Mike Lewis says big games -- and big wins -- can lift a team's brand recognition and fan equity.

Donald Trump will be sworn in as the next President of the United States on Jan. 20. Associate Professor of Marketing David Schweidel says that act alone won't change Trump's use of Twitter.

Assistant Professor of Marketing Ward's comments to the AJC goes coast-to-coast. Her research includes gift giving and why we may not be as good at it as we think.

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...

Before she ever set foot on campus, Meredith Hork 06BBA knew she wanted to come to Emory. In fact, Hork’s first visit to campus...

Retailers and marketing researchers have long pondered consumer psychology to get a better understanding of just what motivates a shopper to select one item...