Tag: Marketing
Goizueta’s students continue to achieve top employment numbers
As reported by Poets & Quants, “For the second consecutive year, Emory University’s Goizueta School of Business boasted the best MBA placement record of...
Professor to speak at consumer analytics conference
David Schweidel, associate professor of marketing at Emory University’s Goizueta Business School, is slated to speak at the Consumer Analytics and Industry Applications Conference...
The immediacy of digital strategy
Immediately after a power outage caused a bank of lights to go out in the Superdome during this year’s Super Bowl, the creative team...
Retailers hope Black Friday brings high sales
For many, the anticipation and excited for Black Friday starts as early as the preparation for Thanksgiving. Traditionally, November signals the start of holiday...
Professor weighs in on how to track customers
Entrepreneur recently referenced Goizueta Business School’s Douglas Bowman, professor of marketing and...
Macy’s opening Thanksgiving night
Goizueta Business School’s Sandy Jap, professor of marketing, was recently quoted in an article by The Washington Times titled, “Macy’s the latest retailer to...
Study findings brought close to home
The Providence Journal’s Jim Donaldson wrote a piece discussing the research of Emory University’s Goizueta Business School Marketing Professors Mike Lewis and Manish Tripathi...
NFL Twitter sentiment after game day
The Wall Street Journal published an article featuring the research of Emory University’s Goizueta Business School Marketing Professors Mike Lewis and Manish Tripathi....
Business schools tackle social media
As businesses increasingly incorporate social media into their strategy, the need for companies to understand and utilize large quantities of data collected through digital...
Bringing analytics into the classroom
The Atlanta Business Chronicle recently took a closer look at how business schools are incorporating analytics into their curriculum. The article titled “Big data...
Ranking of best ACC football fan base
Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, recently conducted research to determine the best football fan bases in...
No fair weather fans allowed
Goizueta Business School’s Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, have again made headlines for their research on...
