Tag: Marketing
EMBA Program to Host Open House
Goizueta Business School’s Executive MBA Program will host an open house Aug. 18.
Those interested in the program are encouraged to attend to gather information on the...
Goizueta in the News: Aug. 11, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
Closure Shakes Up Commerical Real Estate
The recent demise of Borders Books -- driven primarily by a consumer migration to the Internet -- has implications that go beyond the bookselling...
Goizueta in the News: July 28, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here...
Goizueta in the News: June 23, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
Swaminathan to Head PhD Program
Anand Swaminathan, Goizueta Chair and Professor of Organization & Management, has been named Director and Associate Dean of Goizueta's PhD Program. He takes over for...
Goizueta in the News: June 16, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
Sports Labor Strife Has Long-Term Effects
The following is a guest commentary from Goizueta marketing professor Mike Lewis.
As NFL owners and players continue their negotiations on a new collective bargaining...
Goizueta in the News: May 26, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
When Brand Quality Can Make a Brand Risky
As a brand's quality improves, consumers are more likely to buy the company's product—even at premium prices. But this good news in terms of a...
Goizueta in the News: May 19, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
One-Year MBA in Pilot Program with Consortium
The Consortium for Graduate Study in Management, a national, non-profit organization for diversity and inclusion in American business, has announced the addition of the...
