Tag: Marketing
In a Noisy World, How Do Cult Brands Succeed with Viral...
“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...
Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...
Until We See You Again: Goizueta Says Goodbye to 5 Retiring...
All careers move into a new phase, and we’re grateful that these five retiring faculty members have generously dedicated their time, energy, and efforts...
