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BBA Students Develop Targeted Marketing Strategies for Start-Up Mental Health App

The Business Communications Strategy course is designed to introduce students in Goizueta’s undergraduate BBA program to the skills necessary to prepare and deliver an...

Scholars Making Waves: The Transformational Gift of Student Scholarships

“At Goizueta, we strive to create an environment where every person can thrive and grow without exception, allowing us to attract, develop, and engage...

Mercedes-Benz USA Gains Goizueta Student Gen Z Insight in Business Communication...

Each year, BBA students at Goizueta participate in the “BComm” course designed to strengthen their communications techniques and introduce them to the skills required...
Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Six teams of BBA students in the Business Communication Strategy or “BComm” course acted as communication strategy consultants for Cricket Wireless, an Atlanta-based subsidiary of AT&T with...

BBA students create strategies to aid Accenture recruiting efforts

For the first time in its 10-year history, the Professional Communication Strategy Case Competition (BComm) was held entirely online. Due to the coronavirus pandemic, students...

Faculty and staff awards abound

Last year, Professor Jagdish Sheth turned 80 and shows no signs of slowing down. During this year’s commencement ceremony, he received the 2019 Thomas Jefferson Award. This prestigious award honors a faculty or staff member who has significantly enriched the intellectual and civic life of the Emory community.

Graves: Employees want happiness in perks

"But what’s HR to do when a juice bar, free snacks, or even the gaze of an adoring dog at work won’t compensate for a bad boss, questions Nikki Graves, assistant professor of management communication; as well as director of the Business Writing Center, at Goizueta."

Goizueta in the News: Jan. 7, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review...