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Strategy is more important now than ever to be ahead of tomorrow’s business shifts

Strategy is more important now than ever to be ahead of...

“Twenty or 30 years ago, having a strong brand or good products was enough. Not anymore, it’s hard to stay on top...
Operational strategies that create, capture, and deliver new growth

Operational strategies that create, capture, and deliver new growth

Making and delivering good products and services isn’t enough to grow an organization in today’s business environment. Executing an innovative business model...

Predicting the Future of Technology

Goizueta Assistant Professor of Marketing, Ashish Sood, recently co-authored a paper entitled “Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz and...

Mobile Apps: Turning Toys into Tools

In a recent article by the Atlanta Business Chronicle, Professor Benn Konsynski discusses what makes a mobile app successful. With a projected 81 billion...