Predicting the Future of Technology

Goizueta Assistant Professor of Marketing, Ashish Sood, recently co-authored a paper entitled “Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz and Kryder.” The paper published in the current issue of Marketing Science. The following is an except from Press-News.org.

The high-tech industry has long used Moore’s Law as a method to predict the growth of PC memory. Moore’s Law states that the number of chips on a transistor doubles every 18 months (initially every year). A paper by Gareth James and Gerard Tellis, professors at the USC Marshall School of Business and their co-authors Ashish Sood, at Emory and Ji Zhu at the University of Michigan, concludes that Moore’s Law does not apply for most industries, including the PC industry. The paper titled, “Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder,” is in the current issue of Marketing Science.”

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