Sabir Muhammad 07MBA has a string of competitive swimming titles and even his own Wiki page. Now a data strategy and precision marketing lead for The Coca-Cola Company, Muhammad was one of the most successful and groundbreaking swimmers of his time.
Patrick Augustyn 12BBA always dreamed of swimming in the Olympics. “For me, I always wanted to reach the highest level,” he said. During his senior year at Goizueta and the subsequent summer, Augustyn trained for the Olympic Trials.
A recent trend of escalating costs to host the Olympic Games may have reached a tipping point, as spending and return on investment are increasingly scrutinized. Two Goizueta Business School professors[…]