Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing

The American Marketing Association Foundation (AMAF) has named Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School, the recipient of the 2014 William L. Wilkie “Marketing for a Better World” Award.

Sheth accepted the award Saturday, Feb. 22 at the AMA Winter Educators’ Conference in Orlando, Fla.

The award honors marketing thinkers who have significantly contributed to the understanding and appreciation of marketing’s potential to improve the world. The award recognizes and honors the work of William (Bill) Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business at the University of Notre Dame.

The Wilkie Award is a broadly based, major academic recognition for the field, recognizing marketing thought leaders whose conceptual developments, substantive applications, or empirical studies have served to provide significant bases for improvements in the world.

“I’m extremely pleased that Jagdish Sheth was selected to receive this award,” Wilkie says. “He is a remarkably talented thinker who is interested in both theory and practice. The sense of the Wilkie Award is that Marketing has huge potential to improve daily lives if done well, and Professor Sheth has been advocating this theme for nearly 50 years, writing over 400 articles and 40 books. He is, as Philip Kotler puts it, ‘a Renaissance Thinker.'”

Wilkie also cited:

  • Sheth’s early book with John Howard, “The Theory of Buyer Behavior,” which Wilkie said “proved a key for developing the whole field of consumer behavior”;
  • his seminal work on relationship marketing, “moving our field toward delivering higher value”;
  • his significant support of the academic infrastructure through the Sheth Foundation; and
  • his recent work on the judicious use of resources and “mindful consumption,” which will be the topic of Sheth’s talk at the upcoming Winter Educator’s Conference in Orlando.

Sheth is a sought-after advisor and has worked in a variety of industries throughout the world. His work has been honored at the highest levels, including the top three awards from The American Marketing Association.

Sheth is a respected academic and prolific author. His book, “The Rule of Three” (Free Press), coauthored with Rajendra Sisodia, altered the current notions of competition in business. The book, published in 2002, has been translated into German, Italian, Polish, Russian, Portuguese, Korean, Japanese and Chinese. It also was the subject of a seven-part television series on CNBC (India).

His 2007 book, “Firms of Endearment” (Wharton School Publishing), coauthored with Rajendra Sisodia and David Wolfe, was selected as one of the top 10 business books on leadership. Later that year, Sheth also authored “The Self-Destructive Habits of Good Companies … And How to Break Them” (Wharton School Press). Both books have been translated into more than 10 languages.

More recently, Sheth published “Chindia Rising: How China and India Will Benefit Your Business” (Tata McGraw Hill, India) and “4 A’s of Marketing,” co-authored with Rajendra Sisodia (Routledge).