Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional “March Madness.” For this NCAA Men’s Basketball Tournament, the sports analytics duo are predicting which games will have the biggest social media “buzz.”
And fans can join.
Each round Tripathi and Lewis will share their pick for the most buzz-worthy game — the matchup which will have the most social media noise during the 24-hours prior to tipoff. Fans can cast their vote or make their own prediction and share the pick on Instagram or Twitter (hashtag #GoizuetKnows).
Each Monday the professors will analyze the results and a fan winner will be chosen.