Áine Doris
Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Why are U.S. corporate boards under-diversified?
Research tells us that firms with diverse workforces
generally outperform those that do not. And in recent years, corporate America
has taken significant strides towards greater...
Exploring the direct link between drug abuse and the internet
Drug overdoses account for a staggering number of deaths in
the United States.
In 2017 alone, more than 70,000 U.S. citizens died from
opioid overdoses, a number...
Is hospital advertising actually good for our health?
Hospitals
and healthcare organizations in the U.S. spend $1.5 billion on advertising
every year. It’s a topic that provokes lively debate and a certain amount of
controversy.
Medical
bodies,...
#GoizuetaKnows
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...
#GoizuetaKnows: Up close with Diwas KC
Healthcare delivery is a relatively untapped area in terms of academic investigation. This is perhaps a little surprising given the breadth of dimensions it...
Why posting to multiple channels drives virality of online videos
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four minutes, “Gangnam...
Jegadeesh to CFOs: The capital asset pricing model still rules
Firms invest in various things: bonds, stocks or other
assets—new stores, new premises or even other firms. And they do so to earn maximum
value from...
Suppliers, it’s time to rethink your customer base
You might have heard of the beer distribution game.
The idea is that a group of participants enact a four-stage
supply chain scenario. Some take...
Innovation: Should it always be a team sport?
Conventional
wisdom has it that innovation is very much a team sport. To create a
breakthrough innovation that is vastly more successful than its predecessors,
you need...
Exploring the impact of social protest on business
Social issues can polarize people. Whether political,
race-related or tied to civil rights, a cause strongly felt can encourage individuals
to stand up and take clearly...
Want to save on home loans? Just talk to your peers!
For most of us, finance is complex. Yet making financial
decisions is part of day-to-day life.
Take mortgages. Around 60 percent of U.S. households have...
Researchers urge: Learn from (someone else’s) experience
Measuring your performance as a business is critical. If you want
to grow and be successful, you need to understand what you do well—and not...
