Áine Doris
Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Personality matters: the tie between language and how well your video...
Why does one piece of online video content perform better than
another? Does it come down to its relevance, production values, and posting and
sharing strategies?...
Online ratings systems shouldn’t just be a numbers game
When you’re browsing the internet for something to buy,
watch, listen to, or rent, chances are that you will scan online
recommendations before you make your...
Lockdown teleworking impacts productivity of women more than men
When the COVID-19 pandemic led countries all over the world
to lock down their economies in early 2020, there was an unprecedented global
shift to teleworking...
The Alexa Effect: How the internet of things (IoT) is increasing...
Imagine this scenario. You’re out of coffee but with the click of
a button or a simple voice command, you reorder a two months’ supply...
Why are U.S. corporate boards under-diversified?
Research tells us that firms with diverse workforces
generally outperform those that do not. And in recent years, corporate America
has taken significant strides towards greater...
Exploring the direct link between drug abuse and the internet
Drug overdoses account for a staggering number of deaths in
the United States.
In 2017 alone, more than 70,000 U.S. citizens died from
opioid overdoses, a number...
Is hospital advertising actually good for our health?
Hospitals
and healthcare organizations in the U.S. spend $1.5 billion on advertising
every year. It’s a topic that provokes lively debate and a certain amount of
controversy.
Medical
bodies,...
#GoizuetaKnows
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...
#GoizuetaKnows: Up close with Diwas KC
Healthcare delivery is a relatively untapped area in terms of academic investigation. This is perhaps a little surprising given the breadth of dimensions it...
Why posting to multiple channels drives virality of online videos
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four minutes, “Gangnam...
Jegadeesh to CFOs: The capital asset pricing model still rules
Firms invest in various things: bonds, stocks or other
assets—new stores, new premises or even other firms. And they do so to earn maximum
value from...
Suppliers, it’s time to rethink your customer base
You might have heard of the beer distribution game.
The idea is that a group of participants enact a four-stage
supply chain scenario. Some take...
