Áine Doris
Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Do Alerts Actually Help Customers Manage Their Data Allowance Better?
Has your cell phone data ever inexplicably slowed down? Worse still, perhaps you’ve had a mobile bill come in way higher than you expected....
Do Property Rehabs Drive Up Prices in Surrounding Neighborhoods?
When a house is distressed, the negative impact tends to ricochet around its surrounding neighborhood. Distressed homes (e.g. foreclosures) can significantly bring down the...
Accentuating the Positive: Do Investors Rate Non-native English Speaking CEOs More...
When investors are deciding whether to put their capital into a company, they typically take a breadth of different factors into account. Earnings, performance,...
Corporate Social Responsibility Builds Investor Trust
There’s little doubt that corporate social responsibility (CSR) is a good thing for businesses. Whether it’s taking positive action on society, communities, the climate,...
Ad-blockers Shave $14.2 Billion off Consumer Spending, Says New Research
Digital advertising is big business. So big, in fact, that it is well on track to become the most dominant form of advertising.
Estimates suggest...
Will a Collaborative and Diverse Workforce Improve Business Operations? Yes.
Diversity in all of its forms remains something that is not yet entirely understood both in business and academia. We don’t fully know what...
Why Working-class Americans Struggle to Make It (and why it matters)
Social class has a significant role to play in career success in the United States. A growing body of research is shedding disquieting light...
Knowledge Creation Spring 2021
Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...
#GoizuetaKnows: It’s Equal Parts Marketing, Equal Parts Wall Street
Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new data, astute...
Does Electoral Campaign Advertising Actually Work?
When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
Do Wholesalers Discriminate Against AI in Procurement Practices?
If we deploy automation without thinking strategically about intelligence, too, isn’t AI likely to backfire on us?
Airplane manufacturer, Boeing, made headlines in 2019 for...
Research Reveals Uptick in Hostility Toward Black Americans During Tough Economic...
Goizueta Experts Encourage Business Leaders to Double Down on Diversity, Equity, and Inclusion Efforts.
Do recessions stoke racial tension? When there’s an economic
downturn, are White...
