Áine Doris
Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Knowledge Creation Spring 2021
Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...
#GoizuetaKnows: It’s Equal Parts Marketing, Equal Parts Wall Street
Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new data, astute...
Does Electoral Campaign Advertising Actually Work?
When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
Do Wholesalers Discriminate Against AI in Procurement Practices?
If we deploy automation without thinking strategically about intelligence, too, isn’t AI likely to backfire on us?
Airplane manufacturer, Boeing, made headlines in 2019 for...
Research Reveals Uptick in Hostility Toward Black Americans During Tough Economic...
Goizueta Experts Encourage Business Leaders to Double Down on Diversity, Equity, and Inclusion Efforts.
Do recessions stoke racial tension? When there’s an economic
downturn, are White...
Survival analysis: forecasting lifespans of patients and products
How long will you
live? Should you spring for that AppleCare+ warranty for your iPhone? When will
your buddy pay you back for that lunch?
For centuries,...
Why online recommendations make it easier to hit “buy”
When it is time to buy something online, perhaps a coffee
maker, you might head to Amazon and browse items for sale. One particular model
might...
Personality matters: the tie between language and how well your video...
Why does one piece of online video content perform better than
another? Does it come down to its relevance, production values, and posting and
sharing strategies?...
Online ratings systems shouldn’t just be a numbers game
When you’re browsing the internet for something to buy,
watch, listen to, or rent, chances are that you will scan online
recommendations before you make your...
Lockdown teleworking impacts productivity of women more than men
When the COVID-19 pandemic led countries all over the world
to lock down their economies in early 2020, there was an unprecedented global
shift to teleworking...
The Alexa Effect: How the internet of things (IoT) is increasing...
Imagine this scenario. You’re out of coffee but with the click of
a button or a simple voice command, you reorder a two months’ supply...
Why are U.S. corporate boards under-diversified?
Research tells us that firms with diverse workforces
generally outperform those that do not. And in recent years, corporate America
has taken significant strides towards greater...
