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Áine Doris

Áine Doris
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Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.

Why Working-class Americans Struggle to Make It (and why it matters)

A blue-collar worker
Social class has a significant role to play in career success in the United States. A growing body of research is shedding...

Knowledge Creation Spring 2021

Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights...

#GoizuetaKnows: It’s Equal Parts Marketing, Equal Parts Wall Street

Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new...

Does Electoral Campaign Advertising Actually Work?

When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.

Do Wholesalers Discriminate Against AI in Procurement Practices?

Do Wholesalers Discriminate Against AI in Procurement Practices?
If we deploy automation without thinking strategically about intelligence, too, isn’t AI likely to backfire on us? Airplane...

Research Reveals Uptick in Hostility Toward Black Americans During Tough Economic...

Research Reveals Uptick in Hostility toward Black Americans during Tough Economic Times
Goizueta Experts Encourage Business Leaders to Double Down on Diversity, Equity, and Inclusion Efforts. Do recessions stoke racial...

Survival analysis: forecasting lifespans of patients and products

Survival analysis: forecasting lifespans of patients and products
How long will you live? Should you spring for that AppleCare+ warranty for your iPhone? When will your buddy pay you back for that...

Why online recommendations make it easier to hit “buy”

Why online recommendations make it easier to hit “buy”
When it is time to buy something online, perhaps a coffee maker, you might head to Amazon and browse items for sale. One...

Personality matters: the tie between language and how well your video...

Personality matters: the tie between language and how well your video content performs
Rajiv Garg, associate professor of information systems & operations management Why does one piece of online video content...

Online ratings systems shouldn’t just be a numbers game

Online ratings systems shouldn’t just be a numbers game
When you’re browsing the internet for something to buy, watch, listen to, or rent, chances are that you will scan online recommendations before you...

Lockdown teleworking impacts productivity of women more than men

Lockdown teleworking impacts productivity of women more than men
When the COVID-19 pandemic led countries all over the world to lock down their economies in early 2020, there was an unprecedented global shift...

The Alexa Effect: How the internet of things (IoT) is increasing...

The Alexa Effect: How the internet of things (IoT) is increasing retail sales
Imagine this scenario. You’re out of coffee but with the click of a button or a simple voice command, you reorder a two...

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