Aine Doris
Aine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Online ratings systems shouldn’t just be a numbers game
When you’re browsing the internet for something to buy,
watch, listen to, or rent, chances are that you will scan online
recommendations before you...
Lockdown teleworking impacts productivity of women more than men
When the COVID-19 pandemic led countries all over the world
to lock down their economies in early 2020, there was an unprecedented global
shift...
The Alexa Effect: How the internet of things (IoT) is increasing...
Imagine this scenario. You’re out of coffee but with the click of
a button or a simple voice command, you reorder a two...
Why are U.S. corporate boards under-diversified?
Research tells us that firms with diverse workforces
generally outperform those that do not. And in recent years, corporate America
has taken significant strides...
Exploring the direct link between drug abuse and the internet
Drug overdoses account for a staggering number of deaths in
the United States.
In 2017 alone, more than 70,000 U.S....
Is hospital advertising actually good for our health?
Hospitals
and healthcare organizations in the U.S. spend $1.5 billion on advertising
every year. It’s a topic that provokes lively debate and a certain...
#GoizuetaKnows
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of...
#GoizuetaKnows: Up close with Diwas KC
Diwas KC, professor of information systems & operations management
Healthcare delivery is a relatively untapped area in terms...
Why posting to multiple channels drives virality of online videos
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four...
Jegadeesh to CFOs: The capital asset pricing model still rules
Narasimhan Jegadeesh
Firms invest in various things: bonds, stocks or other
assets—new stores, new premises or even other firms....
Suppliers, it’s time to rethink your customer base
You might have heard of the beer distribution game.
Nikolay Osadchiy, associate professor of Information Systems &...
Innovation: Should it always be a team sport?
Tian Heong Chan, Assistant Professor of Information Systems & Operations Management.
Conventional
wisdom has it that innovation is very...
