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Aine Doris

Aine Doris
Aine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.

Why posting to multiple channels drives virality of online videos

Screen cap from Gangnam Style video by Psy
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four...

Jegadeesh to CFOs: The capital asset pricing model still rules

Narasimhan Jegadeesh
Narasimhan Jegadeesh Firms invest in various things: bonds, stocks or other assets—new stores, new premises or even other firms....

Suppliers, it’s time to rethink your customer base

Nikolay Osadchiy
You might have heard of the beer distribution game. Nikolay Osadchiy, associate professor of Information Systems &...

Innovation: Should it always be a team sport?

Innovation: Should it always be a team sport?
Tian Heong Chan, Assistant Professor of Information Systems & Operations Management. Conventional wisdom has it that innovation is very...

Exploring the impact of social protest on business

Giacomo Negro
Social issues can polarize people. Whether political, race-related or tied to civil rights, a cause strongly felt can...

Want to save on home loans? Just talk to your peers!

Want to save on home loans? Just talk to your peers!
For most of us, finance is complex. Yet making financial decisions is part of day-to-day life. Take mortgages. Around...

Researchers urge: Learn from (someone else’s) experience

Measuring business growth
Kristy Towry Measuring your performance as a business is critical. If you want to grow and be successful, you...

Real estate’s A.J. Steigman on the key moves to spotting opportunity

AJ Steigman
A.J. Steigman in one of his featured homes. It’s always about taking calculated risks. Whether it’s a game...

Performance ratings: is calibration the answer?

Goizueta Professor of Accounting Karen Sedatole and colleagues from University of Missouri and College of William and Mary have published a study looking at the role of calibration committees in performance evaluation system.

Lewis examines venture capital risks, rewards and the role of networks

Startups are risky and, as most entrepreneurs will tell you, not for the faint of heart. But the lure of success is strong. The startup...