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Aine Doris

Aine Doris
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Aine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.

Real estate’s A.J. Steigman on the key moves to spotting opportunity

A.J. Steigman in one of his featured homes. It’s always about taking calculated risks. Whether it’s a game...

Performance ratings: is calibration the answer?

Goizueta Professor of Accounting Karen Sedatole and colleagues from University of Missouri and College of William and Mary have published a study looking at the role of calibration committees in performance evaluation system.

Lewis examines venture capital risks, rewards and the role of networks

Startups are risky and, as most entrepreneurs will tell you, not for the faint of heart. But the lure of success is strong. The startup...

Diwas KC on healthcare operations and improvements

Goizueta’s Diwas KC is committed to finding solutions for hospital operations that could translate into real improvements in terms of cost management. Here are...

Lewis on the good — and potential harm — in loyalty...

Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...

Longhofer examines business, climate change

Climate change. The UN international treaty on climate change dominated the headlines in 2017. President Trump caused consternation for some, celebration for others, when in May...

Hamilton explores mindsets of consumers

Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...