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Aine Doris

Aine Doris
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Aine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.

Online ratings systems shouldn’t just be a numbers game

Online ratings systems shouldn’t just be a numbers game
When you’re browsing the internet for something to buy, watch, listen to, or rent, chances are that you will scan online recommendations before you...

Lockdown teleworking impacts productivity of women more than men

Lockdown teleworking impacts productivity of women more than men
When the COVID-19 pandemic led countries all over the world to lock down their economies in early 2020, there was an unprecedented global shift...

The Alexa Effect: How the internet of things (IoT) is increasing...

The Alexa Effect: How the internet of things (IoT) is increasing retail sales
Imagine this scenario. You’re out of coffee but with the click of a button or a simple voice command, you reorder a two...

Why are U.S. corporate boards under-diversified?

Why are U.S. corporate boards under-diversified?
Research tells us that firms with diverse workforces generally outperform those that do not. And in recent years, corporate America has taken significant strides...

Exploring the direct link between drug abuse and the internet

Exploring the direct link between drug abuse and the internet
Drug overdoses account for a staggering number of deaths in the United States. In 2017 alone, more than 70,000 U.S....

Is hospital advertising actually good for our health?

Is hospital advertising actually good for our health?
Hospitals and healthcare organizations in the U.S. spend $1.5 billion on advertising every year. It’s a topic that provokes lively debate and a certain...

#GoizuetaKnows

#GoizuetaKnows
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of...

#GoizuetaKnows: Up close with Diwas KC

Diwas KC, professor of information systems & operations management
Diwas KC, professor of information systems & operations management Healthcare delivery is a relatively untapped area in terms...

Why posting to multiple channels drives virality of online videos

Screen cap from Gangnam Style video by Psy
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four...

Jegadeesh to CFOs: The capital asset pricing model still rules

Narasimhan Jegadeesh
Narasimhan Jegadeesh Firms invest in various things: bonds, stocks or other assets—new stores, new premises or even other firms....

Suppliers, it’s time to rethink your customer base

Nikolay Osadchiy
You might have heard of the beer distribution game. Nikolay Osadchiy, associate professor of Information Systems &...

Innovation: Should it always be a team sport?

Innovation: Should it always be a team sport?
Tian Heong Chan, Assistant Professor of Information Systems & Operations Management. Conventional wisdom has it that innovation is very...