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Emory Business

Emory Business
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We offer insights from Emory University's Goizueta Business School. EmoryBusiness.com is an extension of a long-standing print publication of the same name.

Gift giving not as perfect as most think

Assistant Professor of Marketing Ward's comments to the AJC goes coast-to-coast. Her research includes gift giving and why we may not be as good at it as we think.

Knowledge Creation: A look at research from Fall 2016

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...

James Wetrich on navigating the healthcare landscape

With more than three decades of experience on both the provider and supplier side of the healthcare sector, James Wetrich 09MEMBA has witnessed a...

Goizueta scholar takes deep look at consumer behavior

Retailers and marketing researchers have long pondered consumer psychology to get a better understanding of just what motivates a shopper to select one item...

Diwas KC delves into the complex and rapidly-changing field of healthcare

No matter the industry, every organization faces issues of efficiency and cost management. Hospitals, however, must also deal with patient outcomes, making their work...

Black: Real estate in Atlanta healthy, positioned for growth

Speaking with other experts for the Atlanta Business Chronicle, Roy Black, Director of the Real Estate Program at Goizueta, says there are good days ahead for the Atlanta commercial real estate industry.

Schweidel: Facebook Live a new tool in consumer engagement

Marketing professor David Schweidel admits some executions may seem odd, but Facebook Live is a new -- and powerful -- tool for consumer engagament.

Undergraduate BBA program No. 15 in first Poets&Quants ranking

The Undergraduate BBA Program at Emory University's Goizueta Business School ranked 15th in the first survey published by Poets&Quants this morning. The school also finished...

Alumnus, brewery featured in local media

#GoizuetaKudos to Matt Shirah 09MBA, who opened #ATL newest craft brewery, Scofflaw Brewing. “For two years, we were in the basement of my mother-in-law’s...

Budnick honored by business school accrediting body

#GoizuetaKudos to Scott Budnick 99BBA for being named to the 2016 Influential Leaders list compiled by the Association to Advance Collegiate Schools of Business....

Rosensweig: Failing to ratify trade deal could affect Georgia

Speaking with WABE this week, Associate Professor of Finance Jeff Rosensweig said President-elect Donald Trump's plans to pull back support of a proposed Pacific trade partnership could have negative effects.

New healthcare emphasis aids busy executives

Healthcare is constantly evolving, and staying current can be a challenge. Emory Executive Education is harnessing faculty expertise and industry contacts to offer new...

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