Tag: David Schweidel
Schweidel, colleagues explore value of product placement
David Schweidel joined the Goizueta Business School faculty in 2012. His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation.
#IceBucketChallenge a new kind of social campaign
Until a few weeks ago, viral hits on the Internet mostly featured videos of dancing babies and frolicking cats.
That changed with the ALS Ice...
SEO a key in curriculum
As the digital world expands, learning the art of search engine optimization is more important for business students.
David Schweidel, an associate professor of marketing...
Faculty, staff honored with year-end awards
Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2013-2014 academic year, professors...
Faculty change techniques in digital age
Business education is in the throes of a historic transformation. Changes driven by technological advances and the corresponding demands of business are affecting how...
Schweidel added to “40 under 40” list
Associate Professor of Marketing and co-director of Emory Marketing Analytics Center David Schweidel was recently named to the “Best 40 B-School Profs Under the Age...
