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The Voice of Alexa: How Speech Characteristics Impact Consumer Decisions

In the 2020 film “Superintelligence,” an all-powerful artificial intelligence attempts to take over the world, and it studies an average person, played by Melissa...
Goizueta's Full-Time MBA Ranked 22nd in U.S.

Goizueta Faculty Recognized with Awards for Leadership and Dedication

Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments. Goizueta faculty represent an incredible group of highly accomplished...

Welcoming 2023 with Positive Reflections and New Beginnings

As we say goodbye to an event-filled 2022, Goizueta Business School pauses to reflect on the great things its students, faculty, staff, and alumni...

Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality

In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk,...

Price Image Formation: When is HILO low?

When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...

The AI Revolution: Opportunity, Ethics, & Impact

“I like to think of artificial intelligence (AI) like electricity because it’s being used everywhere–it’s essential,” says Karl Kuhnert, professor in the practice of...
Corridor outside Goizueta

Until We See You Again: Goizueta Says Goodbye to 5 Retiring...

All careers move into a new phase, and we’re grateful that these five retiring faculty members have generously dedicated their time, energy, and efforts...

New Courses at Goizueta

Goizueta Business School continues to expand academic and co-curricular offerings with personalized experiences that prepare students to drive toward the future of business. With...

Goizueta Faculty Rack Up Numerous, Prestigious Accomplishments

2022 was a busy year for faculty at Goizueta Business School. Below we highlight a handful of our accomplished faculty and their awards, recognitions,...

5 New Faculty Join Goizueta This Year

Goizueta Business School is proud to welcome five faculty members to our community. These new team members join top Goizueta faculty in advancing global...
How many ways can one product be used?

Unpacking the Innovation Process

Have you ever looked at a table or chair, stool, or other household item and thought, “I can use this another way”? If you...