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New study shows Wayfair losing money on new customers

Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.

Lions and Tigers and Bears! Mike Lewis talks importance of school...

Associate Professor of Marketing Mike Lewis discusses how mascots mean community at most schools in a recent NCAA article.

Goizueta’s McCarthy: ‘Blue Apron doesn’t retain customers for very long’

Assistant Professor of Marketing Daniel McCarthy developed a model to assess the Blue Apron's ability to acquire and hold onto its customers.

Hamilton explores mindsets of consumers

Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...

MEMBA students learn, grow during West Coast Business Practice Immersion

One week, two cities, 13 on-site corporate immersions, dozens of speakers providing limitless insights, and facilitation and support from more than 30 Emory alumni. The...

Alumni offer insights into consumer behavior, industry trends

One of the biggest challenges for companies to survive in today’s market is the constant uphill battle with changing consumer behavior.

Mike Lewis reveals best, worst NFL fanbases in his annual list

Goizueta's sports marketing guru, Mike Lewis, tracks NFL fanbases via social engagement, home and road attendance, gear purchase and more.

Bowman talks impact on Atlanta after Amazon buys Whole Foods

Douglas Bowman, marketing professor at Goizueta, talks to the Atlanta Journal Constitution about how Atlanta chains could feel the impact of Amazon buying Whole Foods.
Here's why Amazon's global expansion won't come easy

Professor of Marketing Jagdish Sheth talks economic factors that caused many...

A new video published by Goizueta's Jagdish Sheth discusses the economic factors that caused many United States citizens to vote for Donald Trump in the 2016 presidential election.

BBA marketing class gives unique real-world experience to students

Students are always trying to learn and experience real-world problems and solutions while in school and one class at Goizueta is trying to help.

Knowledge Creation: A look at research from Spring 2017

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.

BBA capstone highlights leadership skills

In the Goizueta BBA capstone, students practice problem-solving skills in situations characterized by ambiguity. Challenging students to generate informed, well-researched recommendations integrating functional area knowledge, the capstone course—newly incorporated into the BBA core curriculum—aims to enhance a student’s capacity to engage in concrete, logistical analysis.