Tag: Marketing
Spring 2016 full of events at Goizueta Business School
In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author...
Faculty plan, publish new books
The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, by Colin Shaw and Ryan Hamilton (Palgrave Macmillan). Shaw and Hamilton,...
Sheth Fellows reflect on award’s impact
“The Sheth Fellowship allowed me to fund the experiments I conducted in completing my dissertation,” says Jane Thayer 08PhD. “It was important that I...
PhD students moving on to positions at top universities
More #GoizuetaKudos are in order for members of the PhD Class of 2016. Doctorate in hand, several move on to teaching and research positions at universities...
Sneaker brands continue to make strides
Some shoe brands are doing better than others in courting the younger audience. Goizueta's Manish Tripathi shares some thoughts in this in-depth article.
Library Blog: An interview with Reshma Shah
Goizueta Business Librarian Ann Cullen sat down with professor Shah to talk about the Goizueta Business Library’s ongoing collaboration with GMSC (now in its 25th year).
GMSC celebrates 25th year of experiential learning, consulting
The Goizueta Marketing Strategy Consultancy (GMSC), a cornerstone of experiential learning at Goizueta Business School, celebrated its 25th anniversary Thursday evening with the flair expected among...
QuikTrip store to open downtown, without gas
WABE news spoke with Mike Thornbrugh of QuikTrip and Doug Bowman, professor of marketing about QT's plans to open a gas-less gas station in Midtown.
"They've...
Weekend MBA structure updated, more flexibility added
Emory University's Goizueta Business School recently approved a change in its Executive MBA curriculum that allows for more customization and acceleration options. The weekend...
Schweidel, colleagues find ads don’t resonate with binge watchers
Emory professor David Schweidel and colleagues have found that binge watching does not equate into more results for advertisers. NPR's "Hidden Brain" explores.
Marketing professor writes on how to manage business relationships
ATLANTA — Sandy Jap, Professor of Marketing at Emory University, is the author of Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing...
In campaigns, social media major but not only factor
Campaigns in the 2016 General Election are expected to funnel a record $4.4 billion into TV advertising. Goizueta's David Schweidel explains why TV is still big in a social media world.
