Tag: Marketing

Professor Doug Bowman talks retailers, Black Friday and Cyber Monday.

The Robson Foundation, named for former dean John E. Robson, has pledged $2.1 million to establish the "John Robson Endowment for the Study of...

Analytics guru Mike Lewis put on the politics hat this week, stepping away from sports to identify some of the issues with 2016 Election polls. "The problem with assumptions about party affiliation in an election like 2016, is that the underlying coalitions of the two parties are in transition," he writes.

"I am both privileged and honored to help this group achieve new heights as researchers and educators," said Kristy Towry, Vice Dean of Faculty and Research.

In recent years, under faculty leadership, Goizueta has undertaken wholesale curriculum updates designed to provide more industry-specific and contemporary coursework. Meet some of the new -- and very well-connected -- faculty in the classroom.

Marketing professor Doug Bowman says customers will travel a distance for a shopping experience that malls -- at least in the traditional sense -- don't provide.

Associate Professor Mike Lewis discusses how marketing interests for Olympic organizers and overseers sometimes conflict with those of athletes -- particular on social media.

Speaking with the Goizueta Business Library Blog, Professor Sandy Jap discusses her book on business relationships and how sometimes it's good to have "frenemies."

Professor Sandy Jap chats with the Atlanta Business Chronicle friends and "frenemies" in the business world. She has written a book on the topic.

Winning the Super Bowl is certainly a boost to the NFL team that lifts the Lombardi Trophy. However, it doesn't guarantee universal marketing success. A...

This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.

Associate Professor of Marketing Mike Lewis says if the late boxer Muhammad Ali competed today he could cash in on millions of sports sponsorships that, unfortunately, weren't available in his time.