Tag: Marketing
#BigBoulder conference offers big social data insight
This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.
Lewis: Ali competed in time of limited sports dollars
Associate Professor of Marketing Mike Lewis says if the late boxer Muhammad Ali competed today he could cash in on millions of sports sponsorships that, unfortunately, weren't available in his time.
Marketing professor wins Lifetime Award
Sandy Jap, a marketing professor at the Goizueta Business School, has received the 2016 Lifetime Award from the American Marketing Association's Interorganizational Special Interest...
Schweidel: Pick the right benchmarks for social media
" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.
Ph.D grad wins marketing strategy research award
A graduate of the Goizueta Business School has been recognized for his academic contributions to the marketing field.
Kapil R. Tuli (Marketing) is the winner...
Marketing professor receives honorary degree
A Goizueta professor was honored at the College of Business at Illinois commencement ceremony on May 14, 2016.
Jagdish Sheth is the current Charles H....
Faculty, staff honored with awards for 2015-16 academic year
Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2015-16 academic year, professors from...
Knowledge Creation: A look at research from Spring 2016
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Office of Spiritual and Religious life journeys to South Africa
If you’re looking for an experience that will change your life and the way you see the world, look no further.
Housed in the Office...
Spring 2016 full of events at Goizueta Business School
In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author...
Faculty plan, publish new books
The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, by Colin Shaw and Ryan Hamilton (Palgrave Macmillan). Shaw and Hamilton,...
Sheth Fellows reflect on award’s impact
“The Sheth Fellowship allowed me to fund the experiments I conducted in completing my dissertation,” says Jane Thayer 08PhD. “It was important that I...
