Tag: Marketing
Professor writes on how to manage and profit from big data
David Schweidel, an associate professor of marketing at Goizueta Business School, looks at the present in identifying trends of the future. For example, presently, marketers have troves...
Long-time marketing professor publishes autobiography
One of Goizueta's longest-tenured and most honored faculty members, Jag Sheth, recently published his autobiography. In the book, Sheth details his life and work...
Franchising law may affect Atlanta hotels
Atlanta is a city built on transportation and logistics.
The city was founded in the mid-19th century as a hub for railroads. Today, transportation remains...
Schweidel: When it comes to social media, the more data the...
From political unrest to photos of cats, social media plays a key role in many an aspect of life. David Schweidel, an associate professor...
Jap on picking the right marketing channel
Sandy Jap's research focuses on the development and management of interorganizational relationships such as how to create and manage strategic alliances over time, how to balance their risks and rewards, and how to share the payoffs of close collaborations.
MBA students examine financing plans for new Braves stadium
Next week the Atlanta Braves plan to host a groundbreaking ceremony for a new, $622-million stadium scheduled to open in 2017.
The team’s new home...
Schweidel, colleagues explore value of product placement
David Schweidel joined the Goizueta Business School faculty in 2012. His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation.
#IceBucketChallenge a new kind of social campaign
Until a few weeks ago, viral hits on the Internet mostly featured videos of dancing babies and frolicking cats.
That changed with the ALS Ice...
Goizueta hosts inaugural EMBA Welcome Cermony
Goizueta’s inaugural Executive MBA Welcome Ceremony celebrated the incoming WEMBA and MEMBA classes of 2016. The event was held at the historic East Lake...
Goizueta faculty release 2014 college football fan equity ranking
Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday.
From the ESMA release:
Our approach...
Business schools should focus on values
Glowing resumes, high GPAs and jaw-dropping recommendations aren’t the only clues for identifying the next, great generation of business leaders.
It starts with personal, family...
Jap on the importance of trust in B2B relationships
Several studies point to the importance of maintaining trust in B2B relationships, says Sandy Jap. "Restoring trust is harder than creating it. Trying to...
