Tag: Marketing
The Inconvenient Truth about the Convenience of Technology
Technology is an integral part of everyday life, but are the conveniences it provides too habit forming for our own good? Learn more in the new Emory Business cover story.
Data breaches harm store brand, reputation
With holiday shopping on the horizon, online merchants and brick-and-mortar stores are gearing up for a busy season. According to eMarketer.com, US retail sales...
Knowledge Creation: Featured faculty research for Fall 2015
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Binge watching may also be problem for advertisers
As you sit down to watch your favorite show this weekend consider the effects. According to research from Emory's David Schweidel and a colleague at Maryland, it's not just about addictive behavior. Marketers need also consider the fallout.
Volkswagen should remain proactive in midst of emissions crisis
The road is not so smooth for Volkswagen these days.
According to Reuters:
Europe's largest carmaker has admitted cheating in diesel emissions tests in the United...
Goizueta welcomes new faculty to campus
With few exceptions, members of Goizueta Business School's full-time faculty hold the highest degree in their field. More were added to their ranks starting in Fall 2015.
Sheth, Hershatter discuss emergence of specialized master’s
Jagdish Sheth, professor of marketing predicts that a growing number of students will become what he classifies as “deep generalists.”
Season start not the only point of NFL relevence
"...said social media has been the jet fuel of fans' year-round demand for all things NFL. Even when there's bad news, there's just more to talk about, according to Mike Lewis, who teaches marketing at Emory University."
Price image trumps price reality for most consumers
When most people hear “Walmart,” they’re going to think “everyday low prices.” But if you’re actually looking for the lowest prices on average, Target should...
Partnering with friends in business not always the best idea
Goizueta Professor Sandy Jap writes in a new book that sometimes business-to-business partnerships contain some unusual relationships. For example, it's not always best to work with a friend.
Bowman: Removing gender-specific signs a plus for Target
'The kids aren’t reading the signs, it is the parent and you are in some ways limiting yourself by saying a toy only belongs to one gender or another,' says Douglas Bowman, professor of marketing at Emory University’s Goizueta Business School.
Vikings in solid position in fan equity rankings
The Minnesota Vikings -- and their fans -- are certainly pleased by the team's placement in the recent fan equity rankings released by Manish Tripathi and Mike Lewis.
