Tag: Marketing
SEO a key in curriculum
As the digital world expands, learning the art of search engine optimization is more important for business students.
David Schweidel, an associate professor of marketing...
Faculty, staff honored with year-end awards
Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2013-2014 academic year, professors...
Faculty change techniques in digital age
Business education is in the throes of a historic transformation. Changes driven by technological advances and the corresponding demands of business are affecting how...
EmoryMAC focuses on big data, visualization
"It's not about data, it's about the stories you will tell with the data."
Google's Saket Kumar spoke with an almost inspiring tone, encouraging the...
Goizueta professors offer ‘bracket buzz’ predictions
Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional "March Madness." For this NCAA Men's Basketball Tournament,...
Delta’s New Take on Loyalty Programs: Boost or Bust?
This past week, Delta Air Lines announced changes to their frequent flyer program, Delta SkyMiles. The changes, which include rewarding travelers based on the...
Emory’s Jagdish Sheth Named 2014 Wilkie Award Recipient
The American Marketing Association Foundation (AMAF) has named Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at Emory University's Goizueta Business School, the...
Schweidel added to “40 under 40” list
Associate Professor of Marketing and co-director of Emory Marketing Analytics Center David Schweidel was recently named to the “Best 40 B-School Profs Under the Age...
Marketing students shift toward non-traditional career paths
In a recent feature by USA Today, Emory University Goizueta Business School BBA senior Faizan Bhatty shared his insight into his decision to choose...
SuperBowl 2014: To Tease or Not To Tease
In recent years, powerhouse brands have started a new trend when it comes to the Super Bowl. For those planning to run ads during...
Tripathi Discusses Social Media’s Reaction to Seahawks Player
Professor Manish Tripathi discusses with CBS Atlanta whether Superbowl-bound Seattle Seahawks cornerback Richard Sherman is as disliked as the social media world suggests he...
Poet and Quants says Goizueta is one to watch
Poet & Quants recently published a comparison of the overall rank and peer rank for the top 20 business schools, using the U.S. News...