Tag: Marketing
Emory professors release third NFL “fan equity” study
For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.
Goizueta named among top schools for big data, analytics
Emory University's Goizueta Business School's focus on analytics has been acknowledged by one of the top MBA prepartory sites. Find-MBA.com, a site dedicated to informing prospective...
Retailers taking big steps to keep value-focused customers
“(Retailers) are under pressure to grow and… there are three generic ways to grow your business,” Professor Doug Bowman told the Atlanta Journal-Constitution. “Get new customers, steal customers and get current customers to buy more."
Marketers face increasing challenge making sense of data
Assistant Professor in the Practice of Marketing, Manish Tripathi, discusses approachable analytics and how challenges remain in ways to make sense of big data.
Emory basketball team, students work with Atlanta Dream
On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.
Sheth: Indian economy could suffer from its bad habits
Amit Kapoor, Chairman of the Indian Institute of Competitiveness speaks with Jagdish Sheth, Charles H. Kellstadt Chair of Marketing at Goizueta.
Goizueta profs evaluate draft efficiency following 2015 NFL selections
For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.
Schweidel on the changing nature of the C-suite
If the head of digital for an organization reports to another member of the C-Suite, should it be the CMO or CIO?
Knowledge Creation: A look at current faculty research
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Roundtable: Will tech’s reach wreak havoc with work?
Technology is a constant game-changer in business and in the world at large. Benn Konsynski, George S. Craft Distinguished University Professor of Information Systems...
Goizueta welcomes multitude of speakers during Spring 2015 semester
Once again Goizueta played host to a wealth of conferences this school year, drawing students, scholars, and business leaders to campus to discuss engaging...
Sheth hands out annual awards to PhD students
On March 19, six doctoral candidates were awarded a 2015 Sheth Fellowship. The fellowship, sponsored by Jagdish Sheth, Charles H. Kellstadt Professor of Marketing,...
