Tag: Marketing
Ranking of best ACC football fan base
Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, recently conducted research to determine the best football fan bases in...
No fair weather fans allowed
Goizueta Business School’s Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, have again made headlines for their research on...
Deconstructing Native American mascots as a marketing tool
Together Goizueta’s Dr. Michael Lewis, associate professor of marketing, and Dr. Manish Tripathi, assistant professor of marketing, host the Emory Sports Marketing Analytics (ESMA)...
Low-stakes opportunism
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Purpose and b-school
Emory University’s Joey Reiman, adjunct marketing professor for the Goizueta Business School, has again made headlines for his impressive work with ideation. The World...
Invaluable teachable moments through Management Practice
An integral part of Goizueta’s curriculum, Management Practice (MP) offers invaluable real-world experience to students. The course provides interactions with industry leaders in meaningful...
America’s economy and India
‘Why a Resurgent American Economy Matters for India Inc,’ a recent article from Forbes India examines the US’s recovery from recession and how India...
2013 NFL Draft: Where to enroll to get drafted
The first round of the 2013 NFL Draft, starts at 8pm on April 25th. As sports fans and players anticipate who will be...
Marketing professors take part in Big Data Week
Over 25 cities across the globe will host events in honor of Big Data Week, a global festival that connects communities of data scientists,...
Small steps to brand trust
Emory University Professor Sandy Jap’s research on development and management of business-to-business relationships was recently highlighted in a blog post on Forrester.com, a global...
Sports marketing Q&A: March Madness
This year marks the 75th anniversary of March Madness and for the fourth time Atlanta will play host to the Final Four. Some fans...
EmoryMAC 2013: Making Marketing Analytics Actionable
Goizueta Business School hosted the third annual Emory Marketing Analytics Conference (EmoryMAC) on March 22. The conference brings together students, faculty, alumni, and local...
