Tag: Marketing

This year marks the 75th anniversary of March Madness and for the fourth time Atlanta will play host to the Final Four. Some fans...

Goizueta Business School hosted the third annual Emory Marketing Analytics Conference (EmoryMAC) on March 22. The conference brings together students, faculty, alumni, and local...

Ryan Hamilton, assistant professor of marketing, explores how creating a budget can actually result in overspending. In a recent article Hamilton and a colleague,...

Creating an effective ad campaign is only part of the battle for advertisers. A great piece of copy and awesome graphic, a stellar radio...

Emory’s Undergraduate Business School Leadership Conference has the distinction of being the first and largest conference of its kind. Every year the UBSLC provides...

A student perspective by Xiaoyue Chen, 13BBA Successful entrepreneurs often encounter a spark that motivates them to start a business. That initial inspiration can get...

Emory University’s Goizueta Marketing Strategy Consultancy (GMSC), now in its 22nd year, announced its clients for 2013. They include AT&T, Carnival Corporation, Coca-Cola Refreshments,...

Goizueta Assistant Professor of Marketing, Ashish Sood, recently co-authored a paper entitled “Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz and...

The Marketing Science Institute released a list of the top 10 most-read articles of 2012. David Schweidel, Associate Professor of Marketing at Goizueta Business...

Goizueta Marketing Professor Ryan Hamilton has recently been featured in a My Fox Atlanta news story for his latest study, “Can budgeting make you...

EDITOR’S NOTE: Goizueta Newsroom regularly shares news on the school, its faculty, staff, students and alumni. But we also take pride in sharing vital pieces...

With some of the best business knowledge in the world being generated or spoken about at Goizueta Business School, what better place to answer...