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How David Feldman brings sweet music to brands

What started out as a way to help students succeed in a marketing competition ended up catapulting...

Going beyond the classroom

This academic year has seen new courses that continue Goizueta’s experiential learning tradition by spicing up the curriculum, getting students outside of the classroom and fostering creativity.

Faculty and staff awards abound

Last year, Professor Jagdish Sheth turned 80 and shows no signs of slowing down. During this year’s commencement ceremony, he received the 2019 Thomas Jefferson Award. This prestigious award honors a faculty or staff member who has significantly enriched the intellectual and civic life of the Emory community.

Shah receives Williams Teaching Award

Associate Professor in the Practice of Marketing Reshma Shah is Goizueta's 2019 recipient of the Williams Teaching Award.

BBA students work with Coca-Cola, Carnival to gain real-world marketing experience

Real-world learning is one of the key components that make up many teaching environments at Goizueta. No matter the program, each professor tries to add an experiential learning element into their teaching process, including Reshma Shah, associate professor in the Practice of Marketing.

Faculty produce new books on emerging markets, leadership

Coauthored with Mona Sinha and Reshma Shah, associate professor in the practice of marketing, Professor of Marketing Jagdish Sheth’s new book, Breakout Strategies for...

Alumni offer insights into consumer behavior, industry trends

One of the biggest challenges for companies to survive in today’s market is the constant uphill battle with changing consumer behavior.

BBA capstone highlights leadership skills

In the Goizueta BBA capstone, students practice problem-solving skills in situations characterized by ambiguity. Challenging students to generate informed, well-researched recommendations integrating functional area knowledge, the capstone course—newly incorporated into the BBA core curriculum—aims to enhance a student’s capacity to engage in concrete, logistical analysis.

Spring 2016 full of events at Goizueta Business School

In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author...

Library Blog: An interview with Reshma Shah

Goizueta Business Librarian Ann Cullen sat down with professor Shah to talk about the Goizueta Business Library’s ongoing collaboration with GMSC (now in its 25th year).
Reshma Shah

GMSC celebrates 25th year of experiential learning, consulting

The Goizueta Marketing Strategy Consultancy (GMSC), a cornerstone of experiential learning at Goizueta Business School, celebrated its 25th anniversary Thursday evening with the flair expected among...

GMSC to Host Annual Competition

For more than two decades MBA students at Emory University’s Goizueta Business School have worked with top companies on real-world problems. The Goizueta Marketing...