Coauthored with Mona Sinha and Reshma Shah, associate professor in the practice of marketing, Professor of Marketing Jagdish Sheth’s new book, Breakout Strategies for Emerging Markets, demonstrates how companies can… Read more »
In the Goizueta BBA capstone, students practice problem-solving skills in situations characterized by ambiguity. Challenging students to generate informed, well-researched recommendations integrating functional area knowledge, the capstone course—newly incorporated into the BBA core curriculum—aims to enhance a student’s capacity to engage in concrete, logistical analysis.
In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author of Mastering the Challenges of Leading… Read more »
[highlight]The Goizueta Marketing Strategy Consultancy (GMSC)[/highlight], a cornerstone of experiential learning at Goizueta Business School, celebrated its 25th anniversary Thursday evening with the flair expected among those who appreciate good branding and storytelling…. Read more »
For more than two decades MBA students at Emory University’s Goizueta Business School have worked with top companies on real-world problems. The Goizueta Marketing Strategy Consultancy (GMSC) will write a… Read more »
A slow economy that’s marked by stubbornly high unemployment probably won’t crimp the holiday shopping season that kicks off on Black Friday, the day after Thanksgiving, some experts say. It’s… Read more »