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Jap on picking the right marketing channel

Sandy Jap's research focuses on the development and management of interorganizational relationships such as how to create and manage strategic alliances over time, how to balance their risks and rewards, and how to share the payoffs of close collaborations.

Jap on the importance of trust in B2B relationships

Several studies point to the importance of maintaining trust in B2B relationships, says Sandy Jap. "Restoring trust is harder than creating it. Trying to...

Goizueta Launches Marketing Analytics Center

Emory University’s Goizueta Business School has formally launched a research center for marketing analytics. The Emory Marketing Analytics Center (EmoryMAC) is a unique educational...

Reverse Auctions: When the Price is too Low

EDITOR'S NOTE: This research post originally appeared here, on the Knowledge@Emory site. For more on Professor Jap's research, click here. Winning an auction can sometimes...