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Office of Spiritual and Religious life journeys to South Africa

If you’re looking for an experience that will change your life and the way you see the world, look no further. Housed in the Office...

Faculty plan, publish new books

The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, by Colin Shaw and Ryan Hamilton (Palgrave Macmillan). Shaw and Hamilton,...

Marketing professor writes on how to manage business relationships

ATLANTA — Sandy Jap, Professor of Marketing at Emory University, is the author of Partnering with the Frenemy:  A Framework for Managing Business Relationships, Minimizing...

Partnering with friends in business not always the best idea

Goizueta Professor Sandy Jap writes in a new book that sometimes business-to-business partnerships contain some unusual relationships. For example, it's not always best to work with a friend.

Roundtable: Will tech’s reach wreak havoc with work?

Technology is a constant game-changer in business and in the world at large. Benn Konsynski, George S. Craft Distinguished University Professor of Information Systems...

Goizueta welcomes multitude of speakers during Spring 2015 semester

Once again Goizueta played host to a wealth of conferences this school year, drawing students, scholars, and business leaders to campus to discuss engaging...

Franchising law may affect Atlanta hotels

Atlanta is a city built on transportation and logistics. The city was founded in the mid-19th century as a hub for railroads. Today, transportation remains...

Jap on picking the right marketing channel

Sandy Jap's research focuses on the development and management of interorganizational relationships such as how to create and manage strategic alliances over time, how to balance their risks and rewards, and how to share the payoffs of close collaborations.

Jap on the importance of trust in B2B relationships

Several studies point to the importance of maintaining trust in B2B relationships, says Sandy Jap. "Restoring trust is harder than creating it. Trying to...

Goizueta Launches Marketing Analytics Center

Emory University’s Goizueta Business School has formally launched a research center for marketing analytics. The Emory Marketing Analytics Center (EmoryMAC) is a unique educational...

Reverse Auctions: When the Price is too Low

EDITOR'S NOTE: This research post originally appeared here, on the Knowledge@Emory site. For more on Professor Jap's research, click here. Winning an auction can sometimes...