Tag: Sandy Jap
Students and Faculty Empower Biomedical Entrepreneurs in South Africa
For 16 years, faculty from Goizueta Business School have been traveling across the globe and spending a week in South Africa.
“South Africa is a...
Goizueta Faculty Shine Bright with Latest Achievements
The faculty of Goizueta Business School have continued to rake in major accomplishments throughout the past year, from publishing new books to receiving recognition...
Fake News, Fake Reviews: Building Trust with Online Shoppers
Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers...
Knowledge Creation Spring 2021
Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...
Corporate Social Responsibility and Sustainability Initiatives Crucial to Brand Success
Sustainability and corporate social responsibility are crucial for brands. Consumers and stakeholders expect it, and brands must deliver it.
What exactly is socially responsible...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...
Empowering virtual teams now and in the future
In February 2020, as cases of coronavirus began appearing outside of China, corporate human resource departments scrambled to come up with policies to deal...
Surviving and thriving as remote work goes viral
As COVID-19 spreads across the globe, national and local
governments continue to enact sweeping mandates aimed at reducing human contact
and curtailing the spread of the...
“Streaming services lead to strange partnerships,” Bloomberg
Marketing professor Sandy Jap's book, "Partnering with the Frenemy," is mentioned in this report.
Knowledge Creation: A look at research from Spring 2017
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.