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Knowledge Creation Spring 2021

Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights...
Corporate Social Responsibility and Sustainability Initiatives Crucial to Brand Success

Corporate Social Responsibility and Sustainability Initiatives Crucial to Brand Success

Sustainability and corporate social responsibility are crucial for brands. Consumers and stakeholders expect it, and brands must deliver it.
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors...
Surviving and thriving as remote work goes viral

Empowering virtual teams now and in the future

In February 2020, as cases of coronavirus began appearing outside of China, corporate human resource departments scrambled to come up with policies...
Surviving and thriving as remote work goes viral

Surviving and thriving as remote work goes viral

As COVID-19 spreads across the globe, national and local governments continue to enact sweeping mandates aimed at reducing human contact and curtailing the spread...

“Streaming services lead to strange partnerships,” Bloomberg

Marketing professor Sandy Jap's book, "Partnering with the Frenemy," is mentioned in this report.

Knowledge Creation: A look at research from Spring 2017

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.

Sandy Jap receives professorship, other promotions

Marketing professor Sandy Jap became the first recipient of the Sarah Beth Brown Professorship in Marketing.

Brown visits Goizueta, speaks to students

John Brown grew up on a working farm in western Tennessee. Born during the Great Depression, the lessons he learned as a child “really...

Conference aimed at expanding the narrative on gender affirmation and...

More than 250 invited guests, including alumni and prospective business students, attended the inaugural #GoizuetaENGAGE women’s conference held in late October at the Southern Exchange...

Jap: Frenemies and the art of building trust

Speaking with the Goizueta Business Library Blog, Professor Sandy Jap discusses her book on business relationships and how sometimes it's good to have "frenemies."

Sour work relationships can hurt employees, business

Professor Sandy Jap chats with the Atlanta Business Chronicle friends and "frenemies" in the business world. She has written a book on the topic.