Tag: Wesley Longhofer

"Business schools today cannot just reflect business the way it is, they must teach business the way it will be.” - Roberto C. Goizueta Please...

If just the top five percent of carbon-emitting plants in the U.S. reduced emissions to the average intensity of all plants, overall emissions from the electricity...

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...

How do you define and teach philanthropy to those who haven’t yet felt its impact? How do you show the inextricable ties that it has to...

The Undergraduate Business School Leadership Conference, a student-run international conference held annually at Goizueta, took place Feb. 15-16. Attendees explored the concept of innovation during networking opportunities, team building activities and thought-provoking talks with Goizueta professors.

“Tonight is about the big picture, big questions, big ideas — audacious ideas,” Assistant Professor Wesley Longhofer said as he welcomed students to the third annual Audacious Ideas Night, part of his Business and Society course for Goizueta undergraduate students.

The challenges of global business go well beyond language barriers. To create lasting, authentic partnerships, one must embrace culture, history, and societal norms.

Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge.