Video asks ‘How do you pronounce Goizueta?’

‘How do you pronounce Goizueta?’ That question, for which there would appear to be many different answers, inspired the school’s most recent promotional video, which captures the name being spoken in many accents by current MBA students, Dean Erika James, and alumnus of note, Humberto Garcia-Sjogrim, Vice President of Latin Affairs with the Coca-Cola Company. In addition to drawing attention to the school’s namesake, Roberto Goizueta, former CEO of the Coca-Cola Company, the video will be used as part of larger effort to increase the enrollment of Hispanic/Latino students across five MBA programs. The admissions office would like to thank the Goizueta Foundation for a special grant for the initiative and Atlanta-based H3 Media, a marketing firm specializing in the U.S. Hispanic/Latino market for produced the video.