Emory Business
We offer insights from Emory University's Goizueta Business School. EmoryBusiness.com is an extension of a long-standing print publication of the same name.
Deconstructing Native American mascots as a marketing tool
Together Goizueta’s Dr. Michael Lewis, associate professor of marketing, and Dr. Manish Tripathi, assistant professor of marketing, host the Emory Sports Marketing Analytics (ESMA)...
Georgia makes top 10 for business
Georgia was recently named among America’s Top States for Business 2013 by CNBC, coming in as the 8th best state for business overall.
Scoring all...
BBA Program ranks high in corporate strategy
Goizueta Business School ranked among the 2013 Best Undergraduate Business Schools for Corporate Strategy by Bloomberg Businessweek.
2013 undergraduate business school graduates responded to an...
Demand for corporate real estate indicates strong economic outlook
Dr. Roy Black, professor in the practice of finance at Goizueta Business School, was recently featured in the The Wall Street Journal's MarketWatch. The...
Expanding boundaries
As Hewlett- Packward undertakes the corporate turnaround initiated last year, Stuart (Justin) McCall 03 BBA is helping direct the application of new strategic priorities. ...
BBA business law program ranked No. 1
As part of the 2013 Best Undergraduate B-Schools ranking, Bloomberg Businessweek asked undergraduate business students from the graduating class of 2013 about their business...
John Sommers: On testing and learning
His job description is strikingly simple for an executive with a global corporation. "If it has to do with flooring, it falls within my...
Low-stakes opportunism
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Skill depth or breadth: The entrepreneur’s balancing act
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important...
Relevance and reliability in financial statement assessments
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important...
Why location matters for innovation
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Doctorate in success
Highly ranked undergraduate and master’s programs offer no guarantee of a successful doctoral program.Institutional culture, the faculty’s willingness to mentor rising scholars, available academic...
