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Shopping malls to feel most pain as Macy’s stores close

Marketing professor Doug Bowman says customers will travel a distance for a shopping experience that malls -- at least in the traditional sense -- don't provide.

QuikTrip store to open downtown, without gas

WABE news spoke with Mike Thornbrugh of QuikTrip and Doug Bowman, professor of marketing about QT's plans to open a gas-less gas station in Midtown. "They've...

Weekend MBA structure updated, more flexibility added

Emory University's Goizueta Business School recently approved a change in its Executive MBA curriculum that allows for more customization and acceleration options. The weekend...

Volkswagen should remain proactive in midst of emissions crisis

The road is not so smooth for Volkswagen these days. According to Reuters: Europe's largest carmaker has admitted cheating in diesel emissions tests in the United...

Bowman: Removing gender-specific signs a plus for Target

'The kids aren’t reading the signs, it is the parent and you are in some ways limiting yourself by saying a toy only belongs to one gender or another,' says Douglas Bowman, professor of marketing at Emory University’s Goizueta Business School.

Retailers taking big steps to keep value-focused customers

“(Retailers) are under pressure to grow and… there are three generic ways to grow your business,” Professor Doug Bowman told the Atlanta Journal-Constitution. “Get new customers, steal customers and get current customers to buy more."

Coca-Cola appears braced for change in 2015

It's been a less-than joyful holiday season for the company that gave the world ice-skating polar bears and an iconic vision of a soft...

Goizueta hosts inaugural EMBA Welcome Cermony

Goizueta’s inaugural Executive MBA Welcome Ceremony celebrated the incoming WEMBA and MEMBA classes of 2016. The event was held at the historic East Lake...

EmoryMAC focuses on big data, visualization

"It's not about data, it's about the stories you will tell with the data." Google's Saket Kumar spoke with an almost inspiring tone, encouraging the...

Goizueta Advice: How Do You Stay Sharp?

With some of the best business knowledge in the world being generated or spoken about at Goizueta Business School, what better place to answer...

Goizueta’s Impact on Marketing

The field of marketing is concerned with creating, communicating, and delivering a compelling and competitive value proposition to consumers.  Goizueta is a pioneer in...

Goizueta in the News: July 28, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here...