Tag: Marketing

The Bloomberg and Trump campaigns purchased the only two political ads that aired during Super Bowl 2020. Professor David Schweidel tracked the responses to those ads on social media.

Jagdish (“Jag”) Sheth, the Charles H. Kellstadt Chair in Marketing at Emory University’s Goizueta Business School, is receiving India’s third highest civilian award, the Padma Bhushan, for literature and education.

Experts encourage investors, corporations to focus on projections that rely on consumer behavior, loyalty ATLANTA – (December 17, 2019) – Getting in on the...

Looking to wrap up that holiday shopping? According to Assistant Professor Morgan Ward, it's sometimes better not to give a gift.

With a look to the school’s future influence, the rigorous research methodologies imparted by Goizueta faculty are passed on to doctoral graduates. The following is a sample of recently created and ongoing new knowledge.

Marketing professor Sandy Jap's book, "Partnering with the Frenemy," is mentioned in this report.

A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.

Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.

In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.

Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.

Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.

Assistant Professor of Marketing Dan McCarthy says the fact Slack is able to keep so many customers means it has a bright outlook in becoming a publicly-traded company.