Tag: Marketing
Strategic moves: Students aid Porsche with data strategy and sustainability efforts
This year Two-Year MBA students participating in Goizueta IMPACT, one of the school’s signature experiential learning programs, were in the fast lane with Porsche...
Goizueta PhD candidate highlighted in AMA Student Spotlight Series
Karen Anne Wallach 07MBA 21PhD was recently highlighted by the AMA for her research on the intersection of branding and
corporate social responsibility (CSR). Wallach’s...
Learning and adapting to the new world of business
Growing a business has never been easy. Today, it is particularly challenging.
The COVID-19 pandemic and the resulting economic crisis are rewriting the rules of...
Empowering virtual teams now and in the future
In February 2020, as cases of coronavirus began appearing outside of China, corporate human resource departments scrambled to come up with policies to deal...
Indian government honors Sheth
Professor Jagdish Sheth, Charles H. Kellstadt Chair in Marketing, is going to need more space in his award case. Over the more than five...
Leadership awards announced
The winners of this year’s Roberto C. Goizueta Award for Leadership are Michael Battat 20BBA and Major Jason “J” Waidzulis 20MBA. Nominated by a...
