Tag: Marketing

One of the biggest challenges for companies to survive in today’s market is the constant uphill battle with changing consumer behavior.

Goizueta's sports marketing guru, Mike Lewis, tracks NFL fanbases via social engagement, home and road attendance, gear purchase and more.

Douglas Bowman, marketing professor at Goizueta, talks to the Atlanta Journal Constitution about how Atlanta chains could feel the impact of Amazon buying Whole Foods.

A new video published by Goizueta's Jagdish Sheth discusses the economic factors that caused many United States citizens to vote for Donald Trump in the 2016 presidential election.

Students are always trying to learn and experience real-world problems and solutions while in school and one class at Goizueta is trying to help.

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.

In the Goizueta BBA capstone, students practice problem-solving skills in situations characterized by ambiguity. Challenging students to generate informed, well-researched recommendations integrating functional area knowledge, the capstone course—newly incorporated into the BBA core curriculum—aims to enhance a student’s capacity to engage in concrete, logistical analysis.

In an impressive display of scholarly muscle, Anthony Koschmann 16PhD, assistant professor of marketing at Eastern Michigan University, won first place in the Research Division at the annual Broadcast Education Association conference in Las Vegas and was selected to be the US representative at the International Marketing Trends Conference in Madrid, Spain, where ten other countries were also represented, including France, India, Germany, and New Zealand.

March 2017 saw another worthy batch of PhD students awarded the Sheth Fellowship. Sponsored by Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, and his wife, Madhuri Sheth, the $1,000 award provides much-needed funds to doctoral candidates who pass their comprehensive exams.

Marketing professor Sandy Jap became the first recipient of the Sarah Beth Brown Professorship in Marketing.

John Brown grew up on a working farm in western Tennessee. Born during the Great Depression, the lessons he learned as a child “really...

Associate Professor of Marketing David Schweidel spoke with the Atlanta Journal Constitution recently on personal social media use in sensitive professions, like nursing. It is of...