Tag: Marketing

Marketing professor David Schweidel admits some executions may seem odd, but Facebook Live is a new -- and powerful -- tool for consumer engagament.

In early May, Lynne Segall 99MBA, associate dean of management practice initiatives and lecturer in organization & management, orchestrated the first Goizueta Client Day,...

Goizueta welcomes new faculty including (from left to right) Vilma Todri, assistant professor of information systems & operations management; Rohan Ganduri, assistant professor of...

Alumnus Vijay Viswanathan 10PhD earned tenure this summer at Northwestern University. Viswanathan, associate professor and Department Chair of Integrated Marketing Communications in the Medill...

More than 250 invited guests, including alumni and prospective business students, attended the inaugural #GoizuetaENGAGE women’s conference held in late October at the Southern Exchange...

Professor Doug Bowman talks retailers, Black Friday and Cyber Monday.

The Robson Foundation, named for former dean John E. Robson, has pledged $2.1 million to establish the "John Robson Endowment for the Study of...

Analytics guru Mike Lewis put on the politics hat this week, stepping away from sports to identify some of the issues with 2016 Election polls. "The problem with assumptions about party affiliation in an election like 2016, is that the underlying coalitions of the two parties are in transition," he writes.

"I am both privileged and honored to help this group achieve new heights as researchers and educators," said Kristy Towry, Vice Dean of Faculty and Research.

In recent years, under faculty leadership, Goizueta has undertaken wholesale curriculum updates designed to provide more industry-specific and contemporary coursework. Meet some of the new -- and very well-connected -- faculty in the classroom.

Marketing professor Doug Bowman says customers will travel a distance for a shopping experience that malls -- at least in the traditional sense -- don't provide.

Associate Professor Mike Lewis discusses how marketing interests for Olympic organizers and overseers sometimes conflict with those of athletes -- particular on social media.